Words make a huge impact—unless they're overused.
Even the most descriptive and meaningful words lose all meaning when they're used too often. Clichés, hyperbole and buzzwords may sound impressive, but over time—since everyone uses them—they mean nothing.
For example, if you see the word "extensive," you don't immediately think, "Awesome! A comprehensive suite of services covering a broad range of applications!"
Nope. Instead you skim right over the word since you've seen it thousands of times in the same context. "Extensive" is used so often it's just filler.
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