In 2016, the Customer Experience Will Separate the Winners from the Losers

We recently published a post with our predictions for marketing trends in 2016. One of the key trends gaining in momentum is the importance of the customer experience. Marketers who embrace the concept of providing truly exceptional experiences will quickly rise to the top in 2016 and beyond.

Marketers have a really good understanding at this point that today’s customers are in charge. You need them more than they need you. With more options to choose from, more sites on which to compare price and more digital channels to shop across, today’s consumer is more demanding than ever.