5 Ways to Tell When, and When Not, to Stick to the Plan

Stick to the plan, or pivot? Seize a new opportunity, or blink? Hold to the course or stride off in a bold new direction? These are the decisions young companies confront frequently. Which path should your business choose?

Well, that depends: On one hand, strategy takes time to work. A mediocre strategy executed consistently over time may well do better than a series of brilliant strategies never fully executed.

On the other hand, there's no virtue in sticking to a plan merely because it's "the plan." Many startups have to pivot to succeed. So, there is the dilemma.