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You could say that simplicity is the key to success with direct mail postcards. In a world where customers are increasingly impatient, you have to make your marketing point clearly and quickly—and convincingly enough to thoroughly engage your audience.
The mere arrival of a postcard in someone's mailbox is engaging. It's simply impossible to ignore postcards because they are inherently intriguing—hey, what's this? Is it from someone I know? Is it a special offer on some product or service I've been looking for? Your recipient automatically wants to know more.
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