Door Slamming on Direct Mail Response as It Slams on Home Delivery?

Direct mailers are losing out as the U.S. Postal Service pushes for curbside and cluster box mail delivery, says a new report from the USPS Office of Inspector General. "Advertising mail delivered to a recipient's door generates higher 'read and response' rates than advertising mail delivered to the curbside or a neighborhood cluster box," reads the April 20 report. "Door-delivery customers also are less likely to throw their ad mail away than customers with curb or cluster box delivery."