How to Respond When Asked, “Why Should I Do Business with You?”

The title of the article says it all when it comes to leading effective meetings. As the sales executive, you are the leader when meeting with clientele.

False Start: On occasion you may hear someone say, "I can talk to you now, but I only have a few minutes. In a snapshot, tell me what you've got."

Many people fall for this, and proceed to tell everything they've got in a two-minute verbiage vomit. The only thing this produces is a mess, and hearing "not interested."