Packaging 101: Tips From a Branding Whiz

With toddlers running around our homes, we’re always reminded how important packaging is.

Like most kids their age, when a box arrives, our one-year-olds often obsess over the wrapping—and completely ignore the gift inside. While we adults usually want what’s inside the box, we’re usually just as enticed by good packaging.

And there’s no denying that the first thing a customer will notice is your packaging. So how do you create smart, branded packaging that is attractive and also conveys your company’s message?

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