Shutterfly's Targeted E-mail Campaign to New Mothers Goes to Wrong List

In a targeted e-mail campaign gone terribly wrong, the photo-printing website Shutterfly mass-emailed an unknown number of people on Wednesday to congratulate them on their newborn babies.

What's wrong with the e-mail? Many of those who received it did not just give birth.

"Earlier this morning, we unintentionally sent an e-mail to some of our customers." A spokesperson for Shutterfly told The Huffington Post. "We deeply apologize for this intrusion and any offense this may have caused.