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If you ask five people to explain what the term "web-to-print" means to them, you will most likely end up with five different answers. Quite simply, different needs require different implementations.
"If you start to really get into meeting the needs of an organization and customize their workflow for them so that there's a real optimization effort going on, both for the client as well as the supplier, then you're going to hear lots of different kinds of implementations depending on what the need is," according to Mark Weiss, president of Pennsauken, New Jersey-based CRW Graphics and ColorQuick.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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