6 fast tips for folder success

By Elise Hacking Carr

CASE STUDY

MaryBeth Van Gruensven, general manager for Independent Folders, De Pere, Wis., offered a presentation folder example that was used for the health care industry.

Description: Custom 9x12" presentation folder with Velcro closure, pen slit, 7-stepped insert sheets and notepad.

Distribution: The branded folder was purchased and distributed to new patients upon admission. The folder contained informative inserts, business card slots, a notepad and a pen. The pocket accommodated for storage for additional paperwork. The Velcro tab offered added closure.

Result: The folder provided the patient with a well-organized place to keep instructions and documents. The notepad was conveniently located to write questions or take notes. The folder fit nicely in a file and the branding allowed for easy recognition. The folder enhanced the professional image of the hospital, while the assembled information provided ease during admissions, ultimately saving time and money.

Presentation folders are just as important as the documents they hold. The gateway to a critical first-class impression, folders are judged during that initial meeting—much like your sales pitch—so it's crucial to ace both jobs from the start.

But, are you already feeling overwhelmed by paper stocks, soft-touch laminates and supplier partnerships? Rest easy because Print+Promo has you covered. These six no-nonsense tips will ensure your clients receive the best folders on the market.

New Year, New Products

Here, Joel Tardie, director of marketing, product design and development at Presentation Folder Inc., Orange, Calif., shared information about a new product set to launch in 2014: Prestige Folders.

What Is It: Essentially, it is a new collection of private-label paper stocks with a bold variety of colors and finishes. The beauty of these proprietary substrates is partly due to the versatility of print applications that can be used, which include the full gamut of foil, embossing, spot UV, offset and digital printing.

What Sets It Apart: The unique ways they react to each imprint method and the possibilities each presents. This allows us to give designers options for a fresh canvas that offers a new approach to folders what we have yet to see in our market. These private-label stocks are versatile in print methods, both old and new, offering some unique special effects that can’t be achieved with the same treatments using traditional paper stocks.

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 All Next »

0 Comments

View Comments

Companies:
Presentation Folder

Elise Hacking Carr Author's page Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.

Now Presenting: