Planting for Profits

The economy may be chugging along the path to recovery, but for many, the pain of layoffs and foreclosures remains. Not the best news for financial institutions that now have to work even harder to repair their tainted public personas.

With budget heads giving the green light for extra spending, organizations are returning to tried-and-true promotional items like pens and squeeze balls as a way to increase customer loyalty and gain extra exposure. But what do you do if you're a credit union looking for something slightly less conventional? You talk to a savvy distributor like Brian Kwiatkowski.