executive perspectives: When Opportunity Knocks

The end of the 20th century was a mixed bag for many. As the ʼ90s prepared to make an exit, the mystery surrounding the new millennium intensified. Change was coming, though the details were uncertain.

E-commerce exploded thanks to big corporations like Amazon and eBay. This, coupled with the infiltration of other technologies, forced the print industry into an early revolution. While certain prepress and production jobs were eliminated, new opportunities emerged for digital typesetters, desktop publishers and other computer-related occupations. For Andrew Alford, the timing was perfect.