BDA Expands Operations into Europe, the Middle East and Africa

BDA U.K. team (from left to right): Steven Bass, client services director; Purnima Patel, head of buying; Sarah Messenger, account director; Andrew Duffy, account director; and Deborah Rees, managing director.

Bensussen Deutsch & Associates LLC (BDA), the nation’s premier merchandise agency serving Fortune 1000 companies worldwide, has opened a new office in the United Kingdom (U.K.) to support Europe, Middle East and Africa (EMEA) markets and respond to the growing international demand for branded merchandise.

The new BDA office is located just outside of London and will be the strategic launch point and corporate office location for the BDA U.K. team. With the U.K. acting as its hub, BDA will be able to better service both existing and new enterprise clients’ worldwide go-to market campaigns and growth initiatives through in-territory support and market-specific expertise.

“We are so excited to be able to combine the power of merchandise and BDA’s service excellence for our amazing clients both existing and future, on a global scale,” said Jay Deutsch, CEO and co-founder of BDA. “As more and more Fortune 1000 companies both in the U.S. and abroad are fueled by market expansion, and the growing demand for localized in-territory activations, BDA is committed to helping our clients win.”

The new BDA U.K. team brings more than 75 years cumulative experience to the EMEA, where the BDA Merchandise Agency model will help drive innovative in-store features and displays, gifting programs and custom bespoke opportunities. BDA U.K. will actively seek out potential clients in need of branded merchandise solutions and assist existing clients with expanding into these new geographic regions. In addition, to support its global expansion, BDA has invested in its supply chain and fulfillment and distribution across the U.S. and Asia, with offices in both Shenzhen and Shanghai, China.

For more information, visit www.bdainc.com.