The Story Behind the Product
Communicating value through presentation folders, menus and brochures
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It's no longer enough to sell customers on product alone. Give the customers what they want: an experience. How does that high-end folder with the fancy die-cutting add value? Why is synthetic film a better match for a menu? How can end-users maximize space on a brochure? The following suppliers have answered these questions and more. Here, they share some of their favorite folder, menu and brochure items, along with tips on how to get repeat business.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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