Cross Media W2P: Future online marketing of print products

Web-to-print (W2P) has been used as a primary marketing tool by thousands of print service providers for the last 10 years. W2P systems are opening a worldwide market for print providers and many of them managed to grow their business tremendously in just a few months.

The main products that are selling with the aid of W2P systems are business cards, holiday greetings, event invitations and photo books. Many of the offline platforms that exist are becoming less popular due to the time it takes to download software when most services are available online and can be accessed easily from mobile or computer devices.