Delta Apparel Acquires Coast Apparel Brand

Delta Apparel, Duluth, Ga., has acquired substantially all of the assets of Coast Apparel, Greenville, S.C.

Coast Apparel started with just a men’s polo shirt, and has since expanded into a full line of traditional, sports-casual attire, headwear and accessories. The company primarily markets direct-to-consumer through two retail stores, located in Greenville, S.C., and Pawley’s Island, S.C., and via its e-commerce site. The brand also can be found at select independent retailers.

“We are pleased to add Coast to our portfolio of lifestyle brands, and are excited about its geographic versatility and growth potential across regional markets,” said Robert W. Humphreys, chairman and CEO of Delta Apparel, in a press release. “Our recent experience and success in nurturing and growing other young brands and start-up businesses, particularly Salt Life and Art Gun, have proven the benefits of early-stage investment in high-growth potential brands and business extensions.

“Through our infrastructure at Delta Apparel, Coast should be able to rapidly expand its footprint and grow its offerings to consumers,” Humphreys continued. “We plan to immediately add more Coast retail doors and build consumer awareness through enhanced digital outreach, positioning Delta Apparel for even faster e-commerce and direct-to-consumer growth.”

For more information, visit www.deltaapparel.com.