Labels are easy to take for granted. For some consumers, they're nothing more than a vehicle for nutritional information or window dressing for their preferred bottle of wine or jar of gravy. But for end-users, labels are a ticket to effective branding. A successful label ultimately determines who remains one step ahead and who simply keeps up with the printing Joneses.To stay at the top of its game, Deer Park, New York-based Overnight Labels, a manufacturer of pressure-sensitive labels, flexible packaging and shrink sleeves, continuously investigates new substrates to print with and embraces new technology whenever available.
Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.