FASTSIGNS Lauches Co-Branding Program
Signage and visual graphics franchise helps print businesses diversify services in changing marketplace.November 6, 2012
A new co-branding opportunity that allows independent print shop owners to expand their offerings to include signage and visual graphics services is quickly gaining traction and paving a path to recovery for business owners in the declining commercial print industry.
Carrollton, Texas-headquartered FASTSIGNS International Inc. reported that its newly launched co-branding program, designed to help independent print shop owners join the FASTSIGNS franchise system at a significantly reduced investment, including lower franchise fee and royalties, is receiving tremendous interest, with multiple leads and potential deals in the works.
"With the commercial print industry in decline, the road to recovery for independent print shop owners requires diversification into new and expanded products and services," said FASTSIGNS CEO Catherine Monson. "Through our co-branding program, independent print shop owners have the opportunity to grow new, profitable revenue streams by diversifying with signage and visual graphics services, while still retaining their original business identity. Through the program, independent operators have access to our proven track record and business model, including ongoing training and support provided by FASTSIGNS."
The new co-branding program allows independent print shop owners to add a FASTSIGNS center within their existing business and gain ongoing training and support from the franchise for as little as a $6,000 initial investment. As a co-branded partner, FASTSIGNS offers effective local and national marketing, improved buying power and relationships with vendors, access to national accounts and up-to-date technology and digital services, among other benefits from being part of a franchise network with business owners nationwide.
FASTSIGNS franchise owner Bob Kromhaly, who co-branded his printing business with FASTSIGNS in 2011 to become FASTSIGNS & Kromhaly's Printing, had operated a traditional printing business for more than 30 years before making the transition into signage and visual graphics/wide-format printing. Kromhaly's business had just begun offering these services before turning to FASTSIGNS for the added expertise and support they needed to expand.
"Before joining FASTSIGNS, it would take us anywhere from a few months to a year to find the right equipment or software to invest in. Imagine consistently researching a heavy investment while staying on top of your everyday work--it's a job in itself," Kromhaly said. "As we began moving our business into signage and visual graphics, we knew a lot of research was ahead of us. Luckily, we came across FASTSIGNS early on and saw that the value in the added support and expertise from the franchise was a better investment. So, rather than spending endless hours doing the research ourselves, we now call on FASTSIGNS and know the answer will be right."