Finding the Sweet Spot
The industry's top suppliers look to hit their stride as the economy recovers
Earlier this year, Print+Promo caught up with Dr. Ronnie H. Davis and his team at the Printing Industries of America (PIA), Sewickley, Pa., to discuss their findings on the current state of the industry.
Davis, PIA's senior vice president and chief economist at the Center for Print Economics and Market Research, addressed the misguided concerns (e.g., shrinking profit margins and a distressing future) shared by industry outsiders. He did his best to debunk these claims, pointing to PIA's research, which measured more than $150 billion in sales in addition to almost 50,000 establishments and one million employees. Still, Davis acknowledged the economy's role in the industry's overall performance.
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