GPA’s Starlight Photo Lustre Paper Drives Profitable ApplicationsApril 15, 2014
According to a 2013 Direct Marketing Association (DMA) study, 79 percent of consumers react to direct mail immediately, and 56 percent of those polled think printed marketing is the most trustworthy of all communication channels. With these powerful statistics in mind, GPA has revealed its latest promotion: an automotive direct mail application that demonstrates how easy it is for car manufacturers and dealerships to differentiate themselves in a competitive economy.
Printed on GPA's Ultra Photo 110# Starlight Photo Lustre Paper for HP Indigo presses, this promotion highlights how the right substrate enhances high-end promotions. This luminescent sheet offers exceptionally high depth of contrast to give any image added dimension for maximum impact. Two versions of this mailer were created: one featuring a sports car and encouraging the recipient to stop in for a test drive, and the other featuring a luxury car promoting a special financial incentive. Using personalization and an attention-getting substrate, this promotion is a prime example of a direct mail piece designed to get noticed and generate responses.
In addition to its popularity for automotive promotions and high-end direct mail, Ultra Photo Starlight Photo Lustre papers are widely used for other hot applications, including photo books, real estate promotions, jewelry and premium cosmetic marketing, travel and hospitality collateral, annual reports and corporate communications, and beyond. These papers lend a premium feel to any printed collateral, and offer the added advantage of two-sided printability for an even wider range of application possibilities.