Upper Management
How advances in data collection and management are reshaping targeted marketing
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Sean Norris
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George Orwell was onto something. Maybe not with the dystopian society, giant-faces-on-video-screens stuff, but with the whole "Big Brother is watching you" thing. Websites monitor who clicks on what and relay that information to advertisers. Many large retail chains employ teams of statisticians to analyze consumer shopping habits and offer coupons accordingly. Some grocery stores and shopping malls have begun using surveillance camera footage to track crowd density and movement patterns.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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