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Sean Norris
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Bars have a lot going on. Throngs of rowdy people. Noisy cover-bands mangling "Born to Run." Walls plastered in neon signs, Christmas lights and, for some reason, photos of Burt Reynolds. For a beverage brand, this can be a nightmare—with so many things competing for bar patrons' attention, and so many other beverage brands jockeying for space amid the chaos, it can be tough to stand out.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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