How digital print continues to adapt and expand

By Sean Norris

Digital print has been around for two decades, but it's still a newcomer relative to other printing methods. As such, digital print providers keep on innovating, pushing the limits of their technology to fulfill changing customer needs. Last year, personalization was digital print's big buzzword, with personalized URLS, QR codes, VDP microsites and landing pages seeing increased demand. This year, it's all about new inks, expanding markets, better equipment and more. Read on for the rundown on what's new in digital print, and how it will affect the industry moving forward.