SOI Direct Mail: Multichannel Management:
How to lower costs and
maximize opportunities
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David Pogue, the technology columnist for The New York Times, recently made an observation that really rang true with me.
He wrote: "Things don't replace things; they just splinter. [...] TV was supposed to kill radio. The DVD was supposed to kill the Cineplex. Instant coffee was supposed to replace fresh-brewed. But here's the thing: it never happens. [...] Things don't replace things; they just add on."
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Murray D. Martin
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