Protect and Serve
During the summer of 2007, millions of Chinese-made toys were recalled for lead paint violations and magnet hazards. After the incident made headlines, people in the promotional products industry started to worry.
"There were a number of folks who got together and said, 'Hey, we've got an issue,'" D. Fenton, executive director of compliance for Quality Certification Alliance (QCA), said. "'Potentially our industry is at risk. What's to stop our customer from reaching for a gift card in lieu of a promotional product? So what do we need to do to ensure that our customer feels that we are taking the steps necessary to protect their brand?'"
Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.