Leading the Pack
How to stand out in the wide-format market
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Sean Norris
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The wide-format market keeps on growing. According to a Specialty Graphics Imaging Association (SGIA) survey, median sales growth was 16 percent in 2012 (nearly four points higher than expected) and 67.5 percent of surveyed companies thought 2014 would be more profitable than 2013. InfoTrends predicts that the wide-format industry, currently valued at $17 billion, will grow 7.9 percent per year and reach $23.6 billion by 2016.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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