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Sean Norris
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Email: Everybody's doing it. And they're doing it a lot. A study by McKinsey Global Institute and International Data Corp. found that the average worker spends 28 percent of his or her workweek reading and answering emails. That makes email seem like an obvious choice for sales—if it's everyone's preferred method of communication, it should be your top way of reaching prospects, right?
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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