InfoTrends Study Will Reveal Critical Insight into Who Buys Wide-Format Digital Printing

Digital wide-format printing is a growth area in the printing industry. Sign and display graphics are an integral part of the communication mix and represent a major opportunity for print service providers and digital wide-format equipment and product suppliers. In addition, digital wide-format printing devices are enabling the production of new and innovative applications. Developing innovative products and services begins with understanding key trends and demands in wide-format buyer and provider markets. InfoTrends' study "Who Buys Wide Format Printing?" will uncover key market trends driving demand for digital wide-format printing, application growth, and technology investment in Western Europe and the United States through surveys and interviews with buyers of wide-format graphics and providers of digital wide-format printing and services.

Buyers of wide-format graphics span a range of vertical industries, each with different needs. The study will evaluate trends and opportunities in five vertical industries, which will be determined by study subscribers. In addition, the research will assess key demands of wide-format providers, including commercial printers, sign shops, in-house printing operations, screen printers, reprographic shops and copy shops.

This study will identify: