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By Maggie DeWitt
For all the direct mail devotees out there, this mystery product’s for you. It presents a win-win-win situation, since the innovative product can boost manufacturers’ and distributors’ sales by enabling end-users to grow their businesses, while helping mail recipients save money.
The product combines all the best of digital printing technology and the effectiveness of a direct mail campaign to create a vehicle for presenting money-saving coupons. Furthermore, its design serves to control production costs. Check out these clues to guess what the product is:
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