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The digital market has overhauled traditional ways of getting things done. Long-form handwritten notes have taken a backseat to emails, texts and direct messaging. And instead of thumbing through the pages of our favorite book, we have our face buried in a ... Kindle?
Don’t panic just yet—even technology has a weakness. In fact, one little piece of kryptonite can be found somewhere in your office space (unless you work with a bunch of kleptos). If you need further evidence, this item ranked second in total promotional product sales in 2011, according to a PPAI study.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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