Two Roads to Market
One distributorship takes the scenic route; another, the super highway
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It was a classic, unassuming whiteboard with erasable markers that helped Indianapolis-based Integrity Document Solutions blaze new trails. Meanwhile, at InnerWorkings in Chicago, sophisticated software and highly specialized databases forged the way to a unique business model. Representatives from both companies discussed journeying through uncharted territory to find their unique paths to profitability. Think Outside the Industry
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Maggie Dewitt
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