The Total Package
Are your clients in need of a packaging pick-me-up? Start with the label.
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Branding: It's Business 101, but for many businesses, it's hard to do it right. The simple explanation? Some marketers just aren't listening to their clients.
Take the packaging sector, for example. With companies fighting for control of retail shelves, it's easy to lose sight of what drives purchase intent. An uninformed vision can only lead to multiple variables (i.e., color, shapes, symbols and text) working against each other.
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- Companies:
- Labels West
- Repacorp
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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