The Perfect Pair?
Assessing the value of a combined print and promotional product line
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N<%2Fspan>obody%20is%20perfect%20and,%20undoubtedly,%20society%20misses%20the%20mark%20on%20a%20lot%20of%20things.%20But%20sometimes,%20American%20culture%20produces%20seemingly%20minor%20gems%20that%20turn%20out%20to%20be%20some%20of%20the%20greatest%20pairings%20in%20history—pairings%20that%20make%20us%20mutter,%20“Why%20didn’t%20I%20think%20of%20that%3F”%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.goprintandpromo.com%2Farticle%2Fpair%2F" target="_blank" class="email" data-post-id="2779" type="icon_link">
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Nobody is perfect and, undoubtedly, society misses the mark on a lot of things. But sometimes, American culture produces seemingly minor gems that turn out to be some of the greatest pairings in history—pairings that make us mutter, “Why didn’t I think of that?”
Our lives are that much more enriched thanks to dynamic duos, including Hall & Oates, Laverne & Shirley, and wine and cheese. Now apply this concept to your business. There’s a new pairing that not only is making people talk, but it’s also making them some extra dollars: printed items and promotional products.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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