Pressure Seal: Just the FAQ
Selling pressure seal forms and machines? Know what your clients are going to ask—and how to answer
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Sean Norris
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If we've learned one thing in the ongoing aftermath of the recession, it's that efficiency is more important than ever. Budgets are tight, resources are limited, and time is so scarce we're going to need Greenpeace to intervene to protect it.
For businesses that do high volumes of self-mailing, this makes pressure seal forms and machines an attractive alternative to traditional mailing methods. "Inserted mail requires at least two components, the windowed envelope and the imaged form, as compared to a single component for a pressure seal mailer," said Andy Harnett, partner at InfoSeal LLC, Roanoke, Va. "In general, folding and sealing a pressure seal form is faster, more efficient and less complicated than operating an inserting machine."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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