Protecting Your Client's Brand
What you should know about product safety, regulatory compliance and responsible sourcing
By
Rick Brenner
and Mas
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Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more valuable to your clients than their good name. Sell them a promotional product that enhances their brand and you’re likely to have a happy customer for a long time. Sell a product that embarrasses the brand and the cost for everyone involved could be astronomical.
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Rick Brenner
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