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Why she loves the industry: There's nothing stagnant about the industry. I think the general public believes that they have a grasp on what print is—simply ink on paper. But this is not the actual state of printing. Printing is exciting, it is innovative, it incorporates the newest technologies and, most importantly, it is pervasive. The market is not shrinking; it is only changing and the speed of change is accelerating. Organizations have to stay on their toes and watch other industries to see where revolutions are happening and where the customer need is.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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