Proforma, headquartered in Cleveland, announced a record-breaking sales month with its member owners reporting more than $35 million in sales in October. This is the highest recorded sales month in Proforma Network history. The company’s overall sales are up nearly 10 percent compared to 2011.
“I’m extremely proud of our member owners and their success growing their businesses, making this our best sales month ever,” said Greg Muzzillo, founder of Proforma. “We have a $4 million annual sales and marketing fund with great tools, resources and programs in place for member owners to grow their businesses, and they are engaging in the resources and seeing very impressive growth. We are going to build on this momentum, growing together, as we continue toward our goal of collectively reaching $500 million in sales by 2015.”
This announcement comes on the heels of Proforma’s $5 million investment in an enterprise solutions technology platform, designed to significantly increase Proforma franchise owners’ North American and global enterprise client base. The new platform consists of cutting edge technology upgrades to help streamline business-to-cash management systems, a state-of-the-art ERP system and integrated advanced CRM techniques.
Initial users of the program garnered more than 300 mid-market and Fortune 1000 clients, providing end-to-end enterprise business solutions, and generating more than $75 million in annual sales. Proforma expects the new initiative, now available to all franchise owners, to increase its enterprise accounts to 1,000 major clients and more than $250 million in enterprise solutions sales by 2015.
October also marks the one-year anniversary of Proforma’s ProVantage Business Development System, designed to help Proforma member owners selling under $400,000 a year to increase their sales. Participants in the program have experienced 24 percent growth over last year. The ProVantage System offers a variety of prospecting tools, presentation resources, sales-coaching and idea-sharing webinars.