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Those in the marketing and direct mail arena may say these are better than the kind you find nestled between the shells of an oyster.
Unlike pearls, personalized URLs (PURLs) can't be strung around your neck or ground into cosmetics. But they do have their uses and often create a more direct relationship with a person of a certain audience a company or organization is interested in reaching. Data has shown that businesses that have used PURL campaigns saw a spike in levels response as compared to more traditional direct mail and e-mail campaigns.
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- Companies:
- Labels West
- People:
- Bill Doehler
- John Shanley
E
Melissa Busch
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