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It's hard to imagine a world without online printing. Thanks to increasing Internet speeds, an attractive price tag and a shift in consumer shopping habits, this technology, often referred to as web-to-print (W2P), is normal practice for a variety of business models. But Refael Royz, co-founder and CEO of B2C Print LTD, remembers when even the simplest tasks required a lot of troubleshooting.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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