RR Donnelley Awarded Multi-Year Multi-Million Dollar Agreement by AmeriMarkMay 7, 2013
Chicago-based RR Donnelley & Sons Company has been awarded a multi-year multi-million dollar agreement to provide catalog services to AmeriMark Direct and its Dr. Leonard's Healthcare Corp. business. The agreement extends and significantly expands the companies' relationship.
Under the terms of the agreement, RR Donnelley will provide a comprehensive array of catalog production, co-binding, co-mailing and logistics services. Multiple RR Donnelley facilities will coordinate to deliver gravure and offset production resources as well as complex logistics capabilities that help to minimize postage costs.
AmeriMark Direct is a leading direct marketer of women's apparel, shoes, name-brand cosmetics, fragrances, jewelry, watches, accessories and health-related merchandise. AmeriMark sells its merchandise through eight distinctive catalogs: Anthony Richards, Beauty Boutique, Complements by Anthony Richards, Essentials by Anthony Richards, Healthy Living, Time for Me, FeelGood Store, and Windsor Collection. Dr. Leonard's Healthcare Corp. is a leading direct mail marketer of affordable health and personal care products to a vast customer base. It features the Dr. Leonard's Healthcare and Carol Wright catalogs.
"Dr. Leonard's and AmeriMark are known for serving customers with a convenient single resource for exceptional value-oriented products," said Gary Giesler, president and CEO. "We seek to align with strategic providers that can deliver that same combination of value and single resource convenience. RR Donnelley's extensive capabilities are an ideal fit for supporting our important direct marketing requirements."
"Our dedicated sales and production teams have worked very hard to earn AmeriMark's and Dr. Leonard's trust and look forward to continuing to serve their needs and help them achieve their strategy for growth," stated John Coyle, group president, sales at RR Donnelley. "Our broad product offering and platform provide customers with exceptional efficiencies, innovations and superior supply chain continuity."
For more information, visit www.rrdonnelley.com.