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Here, leading manufacturers offer their predictions for the new year.
Ed Glaser, chief marketing officer, Colortree Marketing Resources, Richmond, Va.
The outlook for 2011 is cloudy with rain. Many print distributors are focusing on print, when they should be participating in the cross media marketing explosion. While cross media marketing is evolving, those who ignore it do so at their own peril. To remain relevant, they must learn about and evangelize social media, pURLs (personalized URLs), QR codes and text messaging combined with online, print and mobile marketing. Clients are looking for ways to reach customers in the format customers want to be communicated to with, and that means a combination of digital and print media.
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