The Key to Success

The first priority of advertising is establishing need. Even product lines offering unlimited market potential and movement require a little push to maintain sales quotas. The good news is, the function of some products enables them to sneak their way into virtually any market. Form/label combinations, for instance, can be sold to almost every business sector. And, while traditional forms business has hit a plateau in recent years, form/label combinations still indicate room for product growth. Any business with high-volume shipping; any company dealing heavily in consistent consumer response or one requiring the services of a two-in-one product can be targeted to expand form/label combination customer bases. In fact, as commerce changes, relying more heavily on direct mail products and services—and as consumers become better adjusted to the ways and means of e-commerce—form/label combinations can “sell themselves,” according to John McKillip, CMO and partner at USAdocufinish, which has facilities in Chicago and Anaheim, Calif.