The flexibility of print has always been its portability. Anyone can receive, transport, use and store it anywhere. Now, after hundreds of years, there are mobile digital media from Apple to Zoom ready to provide much of the same.
The opportunity for our profession is to provide every possible linkage between the oldest and the newest portable media. This means we first sell a formatted mobile version of each printed piece. Of course it won't be as attractive and extensive in the mobile phone edition but, as we know, there are those who'd rather be texting and don't prefer print.
- People:
- Vincent Mallardi
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org