Cracking the Code
QR codes are everywhere—but are they working? And are they here to stay?
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Sean Norris
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I had to scan it.
...
This was the kind of viral appeal that helped drive the meteoric rise of the QR code. Early on, when the technology was fresh and new (at least, in a marketing sense; QR codes had been around since 1994, but primarily were used for tracking purposes in the manufacturing industry) there was a novelty value that appealed to our curiosity. We didn’t necessarily know what the codes did, but we were going to scan the heck out of them—because we read about them on the Internet, or because we wanted to be on the leading edge of the next tech craze, or because we were at a restaurant and it was something to do.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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