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Maria Raha
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In 1872, Aaron Montgomery Ward had a burst of inspiration. In the tradition of the general store, he printed a single sheet featuring 163 items and mailed it to potential customers, allowing recipients to receive what they needed through the mail and with a discount, rather than paying higher prices at local stores with lower inventories. It was the beginning of an onslaught of direct marketing that has continued for more than 100 years.
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Maria Raha
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