The Technophobe's Guide to Selling with Social Media
Social media is more medium than method. It’s not particularly different than any offline sales process in terms of goals; the variations are all in the “how” and not the “why.” Think of it like being a painter who is going to hang up his brushes and try charcoal drawing for a while. You might be using different tools, but the goal is still the same—to create a beautiful picture. Social media is no different. It’s a tool for achieving the same sales goals you’ve been accomplishing for years. To makes the websites work for you, simply isolate the same tasks you want to accomplish, familiarize yourself with the site’s tools and then get to “painting,” so to speak. Still not sold? Here are three easy, Bob-Ross-worthy, paint-by-numbers ways to start selling with social media, based on things you’re already doing offline.