The Technophobe's Guide to Selling with Social Media
3 things you're already doing offline that can help you sell online
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Discuss your kids, pets, baseball, craft beers, whatever you normally would with a client to get to know them better, and listen to what they’re saying as well. Do they love cats? Music? A specific author? Do you have a common interest? Are they vocalizing a problem you have the ability to solve? Think about the messages your clients are putting out online and see how they can deepen your relationship.
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Michael Cornnell
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