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Pat Larson, marketing director for Repacorp Inc., Tipp City, Ohio, said that digital print has a considerable advantage when it comes to cutting costs and waste. "Art is sent directly to the press, which eliminates the cost and time of making plates," she explained. "Setting up a digital press takes about 15 minutes and about 3' of material, compared to a flexographic press, which takes about three hours to set up and about 2,000' of material." Ever since Repacorp added laser cutting to its digital printing capabilities, the cost and time necessary to make tooling has been eliminated, she said.
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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