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Identifying Trends
Staying on top of what is new and exciting in the market makes a big difference in maximizing business opportunities. Pat Larson, marketing manager at Repacorp Inc., Tipp City, Ohio, cited RFID (radio-frequency identification) technology as a noteworthy trend in the tag and label game. "The hot trends in labels and tags are RFID and digital," she said. "There is a lot of growth in retail item-level tagging and in closed-loop applications."
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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