Digital Dos and Don’ts

Since its introduction more than a decade ago, digital printing has remained a steadily growing market—one that experts predict will continue to thrive as technologies and opportunities evolve. Manufacturers of equipment, inks and papers are busy developing new products in response to emerging digital markets and trends, and printers are augmenting existing pressroom capabilities to tap into the high-profit market. For many distributors, the focus is on helping customers leverage the power of variable data to grow their businesses.